Brand's Evolve

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Brands evolve overtime. The full blown brand does not appear overnight, although its possible for a new company to capture the imagination of some in the beginning, it still takes time for the company and it's products/services to take hold and have any real meaning as a brand.

Apple's evolution

Apple is a case in point and works as a perfect example of a brand evolving. It took quite a while after its inception in the 1970s to arrive at where it is today as a leading brand.

The Apple company was started in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Shortly after conception Wayne sold his share of the company for $800. Their first computer encased in wood went on sale in 1976.

Since the beginning Apple produced high quality products with an emphasis on innovation and design.

The Macintosh turned out so well , Steve Jobs once told the New York Times, because the people working on it were musicians, artists, poets and historians who also happened to be excellent computer scientists.

Apple's brand really started to take off with their introduction of Lisa 2. and "Why 1984 Won't be Like 1984" commercial which was shown in 1983 and again during the Super Bowl in 1984.

The 1984 advertisement played on the idea of Apple as being completely different, that they broke the mold.

Lisa 2 was the first affordable personal computer that included a GUI, Graphical User Interface. With the release of Lisa 2 in 1983 and the first Mac in 1984, Apple acquired an extremely loyal following.

Alan Kay and his team at the Learning Research Group at Xerox introduced the GUI in 1972 that used iconic graphical representations for computer functions. He designed overlapping windows along with menus, folders and storage processor box.

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Brand's Evolve