Content Freshness
Content freshness does play a part in SEO but no-one (except the Search Engines) appears to know how important it is. Content Freshness is the amount of content changed or new pages added. Although you obviously will not want to update your whole site continually you need to plan for both long-term and short-term SEO.
- Develop a strategy for short-term SEO where you continually create fresh content
- Create a blog with news about your company and related industry
- Create a forum for feedback from your users
- Include some new pages periodically
- Create new links to your older pages
- Revisit at least some of your more important older pages and include some more up-to-date content