Gestalt : Principles of Perception

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Gestalt is a German word that roughly translated means unified whole. The Principles of Gestalt is a theory that deals with perception and how individuals organize separate elements into a unified whole that is different from the sum of its parts. Understanding The Principles of Gestalt which include:
Similarity
Continuity
Closure
Proximity
Symmetry
Figure / Ground
can help designers create more effective designs.

There are similaritites between Gestalt Principles and The Principles of Design and Principles of Interactive Design

Gestalt: Illusions in Advertising Video