brand&identity
Identity
An identity is made up of the visuals and other elements that represent the company, product and or services. These elements consist of and are used in:
| Consist of | Used in |
|---|---|
|
Shape Patterns Color Schemes Typography Graphics Names Movement Taste Sounds Tag-lines Logo Trademarks |
Billboards Signage Videos Websites Interactive Media Advertisements Commercials Stationary Business Cards Packaging Uniforms Stores which also can include architecture and interior design |
Companies use their identity not only as a form of identification but also to influence their brand and the perception of their clients, customers and the general public.
The Bahamas
An interesting example of an identity being used across a variety of media is that of the Bahamas. Their mark not only represents the Bahamas as a whole but parts of it represent the individual identity of each of the main islands.
The Bahama's logo has been used with a variety of media including an interesting use of animation on their website. Patterns from their mark have been used in numerous media including cups, bags, cards, envelopes.
Identity Guidelines
Companies create Identity Guidelines (also called Style Guides) in order to insure that all of the identity elements are used correctly, here are a few:
Apple