Choosing a name is going to take a lot of brainstorming and research it should be a thoughtful, creative process.
Examine and evaluate your competitor’s names.
You need to make sure that your choice it is not the same or similar to a name already in use.
List all the pros and possible cons of your choice. If there are any cons you need another name
You should have an intellectual property attorney evaluate your name for trademark availability.
Is it unique?
What does it mean?
Does it have the same connotation in all languages?
Does it have the same connotation in all cultures?
Will it differentiated your company from its competitors?
Is it easy to pronounce?
Is it memorable?
Is it easy to spell?
Will it lend itself to brand extensions?
Is the domain name available?
Can you trademark the name?