Color
Color Introduction
Color is symbolic
Color sets the tone
Color creates mood
Color evokes emotions
Color more than any other element of a design has the most impact on your audience/user.
Psychologists have suggested that color can account for 60% of user rejection or acceptance of a product.
I have used some sites that have been designed mainly with one dominant color to emphasis the meaning of different colors but using color more conservatively as accents against a neutral background often makes for more successful designs.
Matisse