Keywords
1 | 2 | 3Keyword Glossary
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Keyword Density
Measures the number of times a keyword or a keyword phrase appears within a web page against the total number of words on this page.It is considered that Keyword density should not be more than 5% of the total words on the page.
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Keyword Frequency
Is the number of times a keyword or keyword phrase is included within a page. The theory is that the number of times a keyword appears on a page the higher its relevant it is to the search engines when they match that word to their users request. Don' go overboard or you will create keyword stuffing.
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Keyword Prominence
Indicates how many significant keywords a webpage contains.These would be meta and title tags and topic titles, "h1 tags", subtitles "h2" etc, lists, "strong" and "emphasis".
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Keyword Proximity
Refers to the closeness between two or more keywords.
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Keyword Stemming
- Stemming is the generation of several new words from a single keyword.
Example: Farmer: farming, farms, farm
This helps the copywriter create content that is more interesting while being able to avoid repetitions and keyword stuffing. - Stemming can give you a higher page ranking
- Also, stemming helps protect websites from being accidentally blacklisted because of “keyword stuffing”.
- Stemming is the generation of several new words from a single keyword.
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Keyword Stuffing
Is the misuse of keywords to the detriment of the copy. Keywords should not be more than 5% of copy.
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Keywords: Long Tail / Short Tail
The term ‘long tail’ was coined by Chris Anderson "Wired" magazine and is used to describe the strategy of targeting less-competitive niche markets. A long tail keyword is something like "Ralph Lauren Sweaters" while a short tail keyword would be something like "Sweaters". Many more users would search for Sweaters and the long tail would get a much lower percentage of users but might generate higher sales because the product is much closer to what the buyer is looking for.