Marketing - Social Media
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Brand Exposure
The majority of social media sites have a no-follow policy so posting links back to your site will not enhance your PageRank but including them will encourage other members to visit your site. The real value of Social Media is the exposure and engagement with your brand.
Advertising
You can also advertise on most Social Media sites. Facebook offers an advertising programs simular to Googles with CPC, Cost per Click or CPM, cost per impression. But there has been considerable discussion as to the real value of advertising on Social Sites. Recently (May 2012) GM canceled its 10 million dollar advertising campaign on Facebook . It will still continue to invest in its free Facebook page.
Tracking
You can now measure your conversion rate via Google Analyics. Since March 2012 Google tracks the traffic from Social Media sites. It also tracks Twitter tweets, Facebook Likes, Facebook Sends, Googles +1s, and other social actions.
On the release of this new tracking system Google announced
- Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
- Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
- Make better, more efficient data-driven decisions in your social media marketing programs google
Social Sites
There are 400 social media sites that Google is tracking here are just a few:
- Facebook – Sharing everything with family and friends
- Youtube – Video
- Twitter – Short message and link sharing.
Whenever I have posted announcements about new articles there has been considerable traffic back to my site. - Delicious - Bookmarking community
- Flickr – Image community
- Google+ - Simular to Facebook
- Linkedin Business connections, resumes, job opportunies, specialized groups
I was surprised at how much traffic I got from Linkedin.
There are a number of associations within Linkedin that cover a variety of topics. I joined one such association and from time to time I have left comments with links back to this site which in turn created a lot of traffic. - MySpace – Music and gossip
- StumbleUpon – Discovery/browsing of popular sites
- Tumblr – Media sharing and mini-blogging
- Digg - Tech, Gaming, News, Sports and more
- Traffikd is a site that lists dozens of social media sites by topic