Probably the most important tag when it comes to search engines is the Title tag which is placed in the head of the web page.
The title appears at the top of the browser:
You need the title to be informative and contain keywords which should be automatic as its the title of the page.
The Title also shows up in the search results.The following is a snippit from Googles search results, which begins with the information from the title tag "Section 508 What you really need to know"
You should try and keep the "Title" to under 65 characters. It can be longer but all of it will not appear in all search results.
Search Engine Character Count for Title Tag (number includes spaces)