Marketing - Online
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Online Advertising: Adwords
Introduction | Adwords Overview | Adwords Bids | Adwords Glossary
AdWords are ad campaigns that are run by Google.
- AdWords are used for advertisments within Google's Search Results, Display Ads on web pages and Product Listings in Google Shopping.
- AdWords are based on keywords
- The advertiser bids on specific keywords that match their product/service.
- Advertisments via AdWords are shown to potential customers who are actively searching for what your company has to offer.
- AdWords can target specific users
- AdWords can target specific locations
- AdWords can target users who speak a specific language
Information on Google AdWords - Video
Google Search Results
Advertistments are placed on Google Search Results at either the top of the page or in the right hand column. Sometimes they are also repeated at the bottom of the page.
Google Shopping
Google's Product Search which had offered free listings for comparision shopping has now become Google Shopping and companies will now be charged for the listings. The listings on Google Shopping which are called Product Listings Ads use AdWords. To create Product Listing Ads, you’ll need to have an AdWords account and a Merchant Center account.
Types of Display Ads
Display Ads are placed on websites
The advertiser has access to The Display Ad Builder where they have a choice from hundreds of templates, colors, fonts and stock images. They are also have the option to combine their own images.
- Text Ads: The copy for these ads is the same as ads placed on Google's search results. They include a headline, two lines of text (35 characters each), and a URL.
- Image Ads: Images that contain customized layouts, design and copy
- Rich Media Ads: Can have interactive elements, animation and can change depending upon the user
- Video: Embed a video within the ad.