Competitive Positioning:first you need to gauge the company's competitive position, which is the position a company occupies in their particular market in relationship to its competition. Competitive Positioning is the process of identifying the company's unique niche. First start with the Competitive Analysis , then answer the questions below.
- Who are you?
The name of the company and a clear explanation of the meaning of the name
- What do you do?
The company's product/services
- How is the company/product/services different from the competition, what sets them apart from the crowd?
- cutting edge
- industry leader
- environmental efficient
example Creative Brief set-up
CREATIVE BRIEF cont.
Clearly articulate exactly what makes the company different from the competition.