Creative Brief - Project
lines design only

Competitive Positioning:

first you need to gauge the company's competitive position, which is the position a company occupies in their particular market in relationship to its competition. Competitive Positioning is the process of identifying the company's unique niche. First start with the Competitive Analysis , then answer the questions below. Understanding the difference between a company and its competition is essential. You need to be able to clearly state these difference before you can start on the Communications Strategy that will in turn support the perceived brand. Some differences might lye within the realm of: These are just a few ideas to get you started.

example Creative Brief set-up


COMPANY NAME


CREATIVE BRIEF cont.



COMPETITION POSITIONING
Clearly articulate exactly what makes the company different from the competition.