Creative Brief - Project
lines design only

The Creative Brief

should contain key information about the website initally based on the first discussions you have with your client. You will probably have a series of meetings with the client to pin-down the exact requirements and goals for the website. In addition you will be:

During this time you will need to keep revising the Brief. Once it is complete the client can sign-off on it and you can move onto the next stage of the site design.

example Creative Brief set-up

CREATIVE BRIEF


COMPANY NAME (client)

PURPOSE OF THE COMPANY
A short description of the company and its products/services/purpose. This is not necessarily the same as the requirements for the website. For instance the company may want a site that encourages employee social interaction in which case the main focus would be on the employee both as the subject and user and not on the company's products/services.

CONTACT

TITLE
Title of the Website (this is not automatically the same as the name of the company)

DEADLINE
Date of launch of website.

PROJECT SUMMERY

  • A description of the purpose, goals and constraints of the project.
  • At this stage the results of the Competitive Analysis should also be taken into consideration.
  • Today more often than not the company's website is a update or redesign, if that is the case the Project Summery is where you would address any previous problems and the possible solutions.

    • creative brief continued >>