organizational schemes
lines design only

Organizational Schemes

are used to organize information into logical groups. Some schemes lend themselves better to web design than others. There are eight different schemes:

Alphabetical
Chronological
Geographical
Topical
Task Orientated
Metaphor Driven
Audience-Specific
Hybrid


Alphabetical

site map
An Alphabetical Scheme is used as part of the sitemap on
The Greater Washington Women's Network website


Chronological

Chronological
A Chronological Scheme has been use for the menu on the American History website


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Geographical

Geographical
The BBC Europe site uses an Hybrid Scheme which includes a menu that is part Geographical


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Topical

Topical
The The White House site uses a Topical Scheme


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Task Orientated

Task Orientated
With a Task Oriented Scheme the user needs to complete one task before they can go to the next. If I was buying a book on line I would first select the book (in this case "add to cart").


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Audience Specific

Audience Specific
The Smithsonian uses an Audience Specific Scheme for their menu on this section of their site


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Metaphor


A Metaphor is used to help the user understand unfamilar information and technology.
The metaphor most frequently used on the web within a menu is HOME which normally takes you back to the introductory interface. Metaphors are used to describe certain sections of the Web (which in itself is a metaphor).

We also use metaphors related to books and the human body for the web
The Interface: Page
First Interface: Index
One of the First Tags: Title
First main tag: Head
Main content: Body
Final section: Footer

The main metaphor on a shopping site is the shopping cart.

Metaphors can be used to explain complex concepts on your site but they would rarely be used as the main scheme.

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Hybrid


Hybrid is a combination of different schemes
Hybrid
The The National Park Service uses an Hybrid Scheme. The top menu incorporates Topical and Audience Specific Schemes and both of the side menus are Alphabetical


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