Organizational Schemesare used to organize information into logical groups. Some schemes lend themselves better to web design than others. There are eight different schemes:
A Metaphor is used to help the user understand unfamilar information and technology.
The metaphor most frequently used on the web within a menu is HOME which normally takes you back to the introductory interface. Metaphors are used to describe certain sections of the Web (which in itself is a metaphor).
We also use metaphors related to books and the human body for the web
The Interface: Page
First Interface: Index
One of the First Tags: Title
First main tag: Head
Main content: Body
Final section: Footer
The main metaphor on a shopping site is the shopping cart.
Metaphors can be used to explain complex concepts on your site but they would rarely be used as the main scheme.
Hybrid is a combination of different schemes